CASE STUDY / PROPERTY

Royal Lexis · Kuala Lumpur

Real EstateINDUSTRY

Architectural 3D Visualization + Aerial 360° ContentDELIVERY

Property MarketingUSE CASE

EXPLORE THE EXPERIENCE · OPEN FULL SCREEN FOR MORE SPACE

THE CHALLENGE

The future skyline, seen from inside the sales gallery.

Royal Lexis Kuala Lumpur needed to communicate both its interior finishes and its relationship with the KLCC skyline. A conventional showroom could present the unit, but it could not reproduce the future view from different tower elevations and times of day.

Novo connected high resolution interior photography, multi height aerial panoramas and architectural CGI in a custom interactive experience. Balcony views can change by level and time, while the unit remains grounded in the real sales gallery environment.

EXPLORE 360 VIRTUAL TOURS ↗︎

WATCH / NOVO IN PRACTICE

See the capability in practice.

01 / PROPERTY EXPERIENCE

Royal Lexis 360° virtual tour walkthrough

WHAT NOVO BROUGHT TOGETHER

Real interior detail

Professional panoramic photography preserves the materials, lighting and finish of the Type A and Type B show units.

Elevation matched views

Selected balcony windows connect to aerial views captured at corresponding tower levels.

Architectural integration

A rendered tower is placed within the actual Kuala Lumpur skyline to establish location and context.

Custom presentation engine

Unit types, elevations and lighting states are brought together in one responsive web experience.

HOW THE CLIENT CAN USE IT

Built for the conversation after the first click.

International agents

Give overseas representatives a complete visual sales kit that works during remote conversations.

Gallery displays

Support sales consultants with an interactive experience suitable for large screens and guided presentations.

View led decisions

Help prospects compare the relationship between unit layout, elevation and outlook.

THE VALUE

The sales experience joins the part buyers can visit today with the view they are considering for tomorrow.

PLANNING A SIMILAR PROJECT?

Show us the space and the decision it needs to support.

Novo will recommend the right combination of capture, CGI, interaction and delivery.

DISCUSS A SIMILAR PROJECT ↗︎