CGI vs Photography for Property Marketing
The right answer is almost always 'both, in sequence'. CGI carries the pre-launch phase (hero visuals, dusk exteriors, virtual show units) because photography…
The right answer is almost always 'both, in sequence'. CGI carries the pre-launch phase (hero visuals, dusk exteriors, virtual show units) because photography of an unbuilt building doesn't exist. Once the project is delivered, photography takes over for authenticity, but CGI is retained for consistent hero imagery and refresh cycles.
Why this matters
The right answer is almost always 'both, in sequence'. CGI carries the pre-launch phase (hero visuals, dusk exteriors, virtual show units) because photography of an unbuilt building doesn't exist. Once the project is delivered, photography takes over for authenticity, but CGI is retained for consistent hero imagery and refresh cycles.
Key points
- CGI dominates pre-launch; the building doesn't exist yet.
- Photography takes over post-handover for authenticity.
- CGI stays for hero refreshes and consistent finishes.
- One 3D asset base powers both hero stills and 360° tours.