CASE STUDY / PROPERTY / SPB PROPERTY

Acacia Height

WEBGLREAL TIME WALKTHROUGH

NO APPBROWSER ACCESS

3D MODELARCHITECTURAL SOURCE

REAL PROJECT EXPERIENCE · DRAG TO LOOK · SELECT POINTS TO MOVE

THE CHALLENGE

An unbuilt home buyers can walk through in a browser.

Static architectural renders could show individual rooms, but they could not communicate how the proposed home flows from one space to another. The project needed a more intuitive way for buyers to understand scale and movement before construction.

Novo converted the architectural model into a real time WebGL walkthrough. The resulting experience runs in a standard web browser and lets visitors move freely through the digital home without installing an application.

EXPLORE 3D VISUALIZATION ↗︎
WHAT NOVO BROUGHT TOGETHER
01

Architectural modelling

The floor plan becomes navigable geometry with interiors, cabinetry and appropriately optimised furnishings.

02

Real time movement

Visitors choose where to walk instead of following a fixed animation path.

03

Responsive delivery

The experience is prepared for desktop and mobile browser access.

04

Shareable project access

One web address can be used across digital campaigns and sales conversations.

HOW THE CLIENT CAN USE IT

Built for the conversation after the first click.

Prelaunch presentation

Introduce the home before a physical show unit is ready.

Layout understanding

Let buyers experience transitions between rooms and assess proportions more naturally.

Remote follow up

Give prospects a project experience they can revisit after speaking with the sales team.

THE VALUE

The architectural model becomes a self directed sales environment rather than a sequence of static viewpoints.

PLANNING A SIMILAR PROJECT?

Show us the space and the decision it needs to support.

Novo will recommend the right combination of capture, CGI, interaction and delivery.

DISCUSS A SIMILAR PROJECT ↗︎