Architectural modelling
The floor plan becomes navigable geometry with interiors, cabinetry and appropriately optimised furnishings.

WEBGLREAL TIME WALKTHROUGH
NO APPBROWSER ACCESS
3D MODELARCHITECTURAL SOURCE
REAL PROJECT EXPERIENCE · DRAG TO LOOK · SELECT POINTS TO MOVE
Static architectural renders could show individual rooms, but they could not communicate how the proposed home flows from one space to another. The project needed a more intuitive way for buyers to understand scale and movement before construction.
Novo converted the architectural model into a real time WebGL walkthrough. The resulting experience runs in a standard web browser and lets visitors move freely through the digital home without installing an application.
EXPLORE 3D VISUALIZATION ↗︎The floor plan becomes navigable geometry with interiors, cabinetry and appropriately optimised furnishings.
Visitors choose where to walk instead of following a fixed animation path.
The experience is prepared for desktop and mobile browser access.
One web address can be used across digital campaigns and sales conversations.
Introduce the home before a physical show unit is ready.
Let buyers experience transitions between rooms and assess proportions more naturally.
Give prospects a project experience they can revisit after speaking with the sales team.
The architectural model becomes a self directed sales environment rather than a sequence of static viewpoints.
Novo will recommend the right combination of capture, CGI, interaction and delivery.
DISCUSS A SIMILAR PROJECT ↗︎