Floor level aerial views
Aerial panoramas captured at selected elevations show the real surrounding view from different heights.
Assess my projectAssess my project↗︎Peel Lane
Real EstateINDUSTRY
Architectural 3D VisualizationDELIVERY
Property MarketingUSE CASE
EXPLORE THE EXPERIENCE · OPEN FULL SCREEN FOR MORE SPACE
THE CHALLENGE
One sales experience for the building, the view and the life around it.
Peel Lane is a 40 storey residential development. The sales story had to connect a physical show unit with future facilities, city views and the completed tower. Sending buyers through separate videos, renders and drone images would fragment that story.
Novo combined Matterport capture, aerial panoramas and CGI within one interactive sales kit. Prospects can move from the Kuala Lumpur skyline into the show unit, preview future amenities and compare day and night perspectives without leaving the browser.
EXPLORE 3D VISUALIZATION ↗︎WHAT NOVO BROUGHT TOGETHER
Day and night context
The rendered tower is placed into the real skyline so prospects can explore two distinct moods.
Unbuilt amenities
CGI 360 scenes bring the lobby, pet hotel and facilities into the sales journey before completion.
Matterport show unit
The physical sales gallery becomes a navigable walkthrough with clear spatial continuity.
Built for the conversation after the first click.
Premium unit conversations
Sales consultants can support discussions about higher floors with real elevation based views.
Guided presentations
Agents move from exterior context to interiors and amenities within a single interface.
Remote discovery
Buyers can revisit the project with family or advisers without returning to the gallery.
A complex property story is organised into one coherent journey that the sales team can present, share and revisit.
Show us the space and the decision it needs to support.
Novo will recommend the right combination of capture, CGI, interaction and delivery.
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