CASE STUDY / PROPERTY

Pavonia at Bukit Bandaraya

Real EstateINDUSTRY

Architectural 3D VisualizationDELIVERY

Property MarketingUSE CASE

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THE CHALLENGE

A digital show unit ready before the physical one.

Pavonia is a low density residential development of 126 four bedroom terrace homes. Its generous layouts and modern tropical design needed to be understood while the project was still taking shape, before buyers could walk through a completed show unit.

Novo shaped the CGI panoramas into a connected, browser based sales experience. Buyers can move through the proposed home, understand how the rooms relate and share the same experience with family members or agents from anywhere.

EXPLORE 3D VISUALIZATION ↗︎
WATCH / NOVO IN PRACTICE

See the capability in practice.

01 / PROJECT VIDEO

Pavonia

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WHAT NOVO BROUGHT TOGETHER
01

Connected CGI interiors

Rendered spaces become a continuous walkthrough rather than a folder of separate images.

02

Whole home perspective

The experience helps buyers understand room flow, volume and privacy across the four bedroom layout.

03

Browser based access

The sales team can place one link in campaigns, presentations and WhatsApp conversations.

04

Early sales readiness

The digital show unit can support project communication before a physical unit is available.

HOW THE CLIENT CAN USE IT

Built for the conversation after the first click.

Campaign landing pages

Give interested buyers somewhere meaningful to explore after they click an advertisement.

Agent conversations

Let agents guide prospects through the same visual story remotely or in person.

Buyer shortlisting

Help families understand the layout before deciding whether to visit the development.

THE VALUE

A proposed home becomes a usable sales environment, available wherever the buyer begins the conversation.

PLANNING A SIMILAR PROJECT?

Show us the space and the decision it needs to support.

Novo will recommend the right combination of capture, CGI, interaction and delivery.

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